The Modern Tire Dealer Show

In this episode of The Modern Tire Dealer Show, Steve Bourassa, Nokian Tyres' director of products, discusses the dynamics that are driving the rapid growth of the all-weather tire category.

Black’s Tire Service Inc. has developed a scalable training program to help build its next generation of technicians. And it’s building that bench of essential employees with the help of state tax credits and reimbursements. Gary Collier, a former high school trade educator, is leading the effort at Black’s Tire Service. The tire dealership has developed a pre-apprenticeship program in conjunction with high schools throughout North and South Carolina. And when students complete that program, they can move on to a full state-endorsed apprenticeship. Students earn school credit, are paid for their time, all the while Black’s Tire Service is helping solve one of its most critical needs – employees to fill the technician gap. Collier shares the details in the most recent episode of The Modern Tire Dealer Show. Photo Credit: Black's Tire Service 

Renown tire industry analyst John Healy shares his thoughts on last week's SEMA Show with MTD Editor Mike Manges and MTD Managing Editor Joy Kopcha in this episode of The Modern Tire Dealer Show. 

Pam Konde, owner of Mac's Tire Service, located in Washington, D.C., discusses her decision to remain open 24/7, and the impact this decision has on her business, in this episode of The Modern Tire Dealer Show. 

Alan Eskow, vice president of agricultural and industrial tires, discusses what hybrid tires are, how they differ from conventional tires and more. Sponsored by BKT.

Are your customers suffering from sticker shock? You're not alone. Retail tire sales and leadership coach Mike Townsend tells you how to overcome price-related objections in this episode of The Modern Tire Dealer Show.  

The motto of Pit Stop Auto Repair, a rapidly expanding tire dealership in Florida, is "give and grow." Joe Ramsay, its owner, discusses how making it easy to give back to the community creates happier, more productive employees.

Jason Roanhouse, executive director, Bandag operations, Bridgestone Americas Inc., explains why we are seeing an “unprecedented increase” in truck tire retread usage. He also discusses new legislation that will incentivize fleets to run retreads and more.

The labor shortage is something that dealers have been struggling with for quite some time, and Julie Holmes of Virginia Tire and Auto is trying to recruit more women to decrease this labor shortage and increase the number of women in the automotive industry. 

Josh Drown, ag tire expert and regional sales associate for BKT, discusses the differences between bias and radial harvester tires, when to recommend a bias tire or a radial tire, the benefits of IF and VP technology and more.