The Modern Tire Dealer Show

In this episode of The Modern Tire Dealer Show, Randy O'Connor says recruiting and retaining technicians can be easy. You just have to know what to say.
 

MTD Managing Editor Sara Welch breaks down what 28 tire manufacturers and suppliers revealed about selling LT tires more effectively, including how dealers can prevent mismatches, sell by application and enhance their product knowledge.

Do you know the difference between training and education for tire dealerships? Dennis McCarron explains why the two aren't the same in this episode of The Modern Tire Dealer Show.

How can independent tire dealers and industry professionals effectively utilize AI to help improve service output, build revenue and handle time-consuming tasks? Calum McClelland, chief operating officer of Leverege, outlines a playbook for developing, implementing and tracking new technology to successfully grow automotive operations.

How do you build a successful tire and automotive business that can grow beyond the owner? In this episode of The Modern Tire Dealer Show, Trevor Jensen, owner of Big O Tires Victoria in British Columbia, expands on strengthening the reputation of his family's 35-year business legacy while creating a service model built on collaboration and trust.

Crystal Forth, regional manager at Cambridge, Ontario-based Protreadz Tirecraft Auto Centre, joins The Modern Tire Dealer Show to share how dealerships can continue supporting women at all levels of the tire industry. 

In this episode of The Modern Tire Dealer Show, JP Brooks, chief revenue officer at Fitment Group, discusses retail tire pricing trends and what to expect during the second half of 2026.

Central Tire Manager Jason Sparks joins The Modern Tire Dealer Show to discuss how tire dealers can prepare for off-road season by stocking the right inventory, guiding customers through fitment decisions and creating a buying experience that turns enthusiasts into repeat customers.

In this episode of The Modern Tire Dealer Show, AG Tire Talk's James Tuschner shares best practices for top ag tire performance.

In this episode, Chris Messer, executive vice president of EndeavorB2B's transportation group, and Mike Jones, president and master trainer at Discover Leadership, are joined by Louie Sharp at Sharp Auto Body. Together, they offer valuable tips for pushing ahead of setbacks and creating healthier mindsets for success.