The Modern Tire Dealer Show

Podcast: MTD Editors Examine First Half of 2023

In this episode of The Modern Tire Dealer Show, MTD's editors break down some of the biggest stories and trends of the first half of the year.

How Much Does Poor Customer Service Cost?

You’ve trained your team to be wholly focused on providing a superb customer experience for every person who walks in the door, but sometimes, things go awry. Whether it’s a customer who has to wait longer than expected, or a vehicle repair that wasn’t performed correctly, these missteps have a real cost. Randy O’Connor, principal and owner of Dealer 2 Dealer Development Group, says dealers can calculate the true cost of these mistakes, and then help their teams understand what the errors mean to the bottom line. 

Podcast: How Digital Marketing Can Get You Ahead of Competition

Gone are the days of television and radio ads being the primary advertisement platform for your tire dealership. Now, digital marketing is the new way to highlight your dealership. Andu Miller, owner of Iowa City Tire & Service in Iowa City, Iowa, sat down with MTD to talk about how digital marketing can set your dealership apart from others.

How To Boost Productivity By Reducing Soil Compaction

In this episode of The Modern Tire Dealer Show, brought to you by BKT, Mike Manges, Editor-in-Chief of Modern Tire Dealer, sits down with Angel Encinas, regional sales manager, west, for BKT USA Inc., to discuss the critical topic of soil compaction and steps you can take to help minimize it.

How to Build a Winning Culture

Brought to you by BKT. How can you build a winning culture at your dealership? And how can this help you deliver even more value to your customers and employees? Tire industry consultant Greg Ring is here to tell you more in this episode of The Modern Tire Dealer Show.

Podcast: Big Revenue Comes From Putting People First

When he bought his first Big O Tires location, Kent Coleman admits he knew nothing about tires or running a retail tire store, but in the 17 years since he’s grown to become one of the most successful dealers in the entire Big O Tires franchise. All 11 of his stores outperform the national average, and five are ranked in the country's top 10 sales leaders for all Big O Tires stores. It’s quite a turnaround, and Coleman has learned plenty about what works, and what doesn’t. And he says it all comes down to the people.

Podcast: Marijuana Regulations 101

Jamie Hasty, vice president of SESCO Management Consultant -  which advises some of the country's leading tire dealerships - dives into tire dealer owner/operator's rights when it comes to marijuana in the workplace. 

Everything You Need to Know About OTR Tire Maintenance

Brought to you by BKT. In this episode of The Modern Tire Dealer Show, Zach Williamson, manager of OTR tire sales and service, BKT USA, discusses the benefits of proper OTR tire maintenance, steps technicians can take to help customers get the most of their OTR tires and more.

Podcast: How to Turn Your Salespeople Into Heroes

Retail tire sales and leadership coach Mike Townsend says your salespeople need to be more than trusted advisors. They need to be "heroes" and "companions" to your customers. What does he mean and how can they achieve that? This episode of The Modern Tire Dealer Show has the answers.  

Podcast: How to Get Started With EV Service

Brought to you by BKT. Cox Automotive predicts electric vehicle sales in the U.S. will surpass one million units for the first time in 2023. Tire dealers that aren’t yet servicing those vehicles are missing out on opportunities to capture new customers, and retain customers who make the switch to a hybrid or EV. Craig Van Batenburg has been teaching others how to work on these vehicles for decades, and says there are baby steps owners can take to get into the high voltage business. He talks about what it takes to get started, and why business owners can no longer afford to look the other way.