The Modern Tire Dealer Show

Are you doing all that you can to optimize your dealership's Google presence? Here are some real-world tips you can implement immediately, courtesy of digital marketing expert Dan MacDonald.

Southern Tire Mart at Pilot Flying J — the joint effort between the largest commercial tire dealership and truck stop chain in the U.S. — has been up and running for more than a year. John Boynton, its president, talks next steps in this episode of The Modern Tire Dealer Show.  

Tire dealers, like many small business owners, know setting the right approach with your business requires a lot of assistance from your employees. Danny Smith of Same Day Tire and Auto Repair with five locations in and around Tulsa, Oklahoma changed his approach with his workers more than a decade ago, and he is still reaping the rewards for that decision.  His business is in a great place, his employees are in a great place and so is he. We talk with Danny about setting that culture and following through in this edition of the Modern Tire Dealer Show.

Demand for auto repair is increasing, but the pool of available technicians is shrinking. Retail tire expert Dennis McCarron discusses how you can build your pipeline of new techs in this edition of The Modern Tire Dealer Show.

Shipment numbers, buy-outs, price hikes, dealer meetings and more — MTD's editors look back on the month that was in this episode of The Modern Tire Dealer Show.  

When it comes to the shortage of automotive technicians, it's easy to focus on doom and gloom. But tire dealers need solutions to feed and fill their pipeline, and we've got some ideas courtesy of the experts at the TechForce Foundation. In the latest episode of The Modern Tire Dealer Show, we talk to Mike Pressendo, chief marketing and strategy officer for the TechForce Foundation, the nonprofit that supports and tracks students pursuing a career as an automotive technician. The foundation researches and reports workplace data nuggets like this: there are five empty technician jobs for every tech student who completes a training program. Pressendo offers tips on how to make your tire dealership attractive to those students and prospective employees of all ages.  

Jeff Smiley, Regional Sales Manager at BKT, discusses why you should use radial implement tires over bias implement tires.

Tire dealership sales and leadership coach Mike Townsend returns to The Modern Tire Dealer Show to share proven tips for dealing with difficult customers. He also discusses why having a customer experience process at your dealership is important and more.

In this episode of The Modern Tire Dealer Show, MTD's editors discuss the top stories of the past month and provide a sneak preview of the 56th edition of MTD's Facts Issue, which contains exclusive data about tire sales, market share, domestic and import tire shipments, retail tire pricing and more.  

Tire industry analyst and MTD columnist John Healy has returned to The Modern Tire Dealer show. In this episode, he discusses what tire dealers should prepare for in 2022. Healy also shares his thoughts on Discount Tire's recent acquisition of Tire Rack, the future of tire demand and more.