What to Expect From the Tire Industry in 2024

Industry analyst John Healy covers all corners of the tire industry, and he says the beginning of a new year can set the tone for what’s to come. So what does that mean for tire dealers? Healy believes the end of 2023 has positioned 2024 to be a year of opportunity. And that applies to dealers, but also manufacturers. One tiremaker certainly poised for change is Goodyear Tire & Rubber Co. There’s a new CEO. There are changes looming in some of the business units, and the expectation to find $1 billion in savings. Healy breaks down all the details in this episode of The Modern Tire Dealer Show.