Pirelli’s Mario Isola on Formula One’s U.S. Popularity, Netflix and 2022 New Tire

This week on the Modern Tire Dealer podcast, we have the good fortune of talking with Mario Isola, Pirelli’s head of Formula One racing operations.

Isola guides us through what a normal F1 race week looks like for him and his team of tire engineers. He describes how tire dealers and regular consumer tires get benefits from the information gleaned from the racing tire and its technology.

Next season, F1 is moving to a bigger tire at 18 inches, and he believes that will provide even more data to non-racing tires than the present 13-inch models.

He even talks about Netflix and F1's successful TV series.

We think you will enjoy this one.