Kevin Rohlwing Shares How to Be Ready for Anything

When it comes to planning for the future of your tire dealership, it can be easy to become overwhelmed with all of the things to consider and prioritize. We talked with Kevin Rohlwing about what tire dealers need to do today to prepare for the tire store of tomorrow, and it surprisingly all came down to one word. Rohlwing, the chief technical officer for the Tire Industry Association, shares his thoughts on The Modern Tire Dealer Show.